What do you do today?
I make things happen for people in terms of improving the growth of the company and also as individuals. I believe it starts as individuals – understanding what motivates and excites them. And what gets in the way of what they want to achieve. For example, I have a tool called CORE, and what it does is that in less than half an hour, it assesses the seven areas of motivation – for you and your business, and 12 areas of behavior that temporarily are getting in the way. For example, defensiveness, anxiousness, fear of the unknown, being reliant to other people, being needy, that sorts of things. Now when you know what sort of behaviors are getting in the way of your life and your business, then you need to resolve it. We offer a guarantee that we will resolve those behaviors and produce at least 18 examples of how that behavior has been resolved, or we give you all your money back. Now the reality is that we give you 40-60 examples as a result of 3 sessions of 2 hours – one every six weeks or so. And that means that you are guaranteed a result or you will get your money back. So, you can only win on it.
I also, as part of the team, we teach people how to do those things in their organization so that they could improve culture a, therefore, get a much better return on their investment in people and the business. And we do that over 4 slots o 2 days, so it's 2 days every 6-8 weeks. The delegates choose the dates. And as a result, at the end of that, we give them a complete stranger who has real issues, who hasn’t got any money to fix it. However, because these delegates have learned how to resolve those things, they have 2 hours with a stranger to be able to improve their performance. To produce specific examples. If they produce the examples they qualify and are registered with the international association of trainers. If they don’t get these examples, they need to reset. So, it’s a very practical qualification – the emphasis is on “Can you make a difference that can be measured.” Our approach is all about “What gets measured gets done.” So, if you can’t measure your output from doing anything in your business, then we ask, “Do you really want to do that?”. You need to measure the results, and then you know what sorts of return you get from your investment.
I also do speaker slots, go on explain people maybe in a 20-minute presentation how they can use certain tips to improve what’s going on in their business and their lives. And make sure they can something, again, they can measure. So that’s what we do in our business.
My passion comes from understanding what makes people tick and enables you to make a huge difference. And that's why I do what I do – because I love it!
How did you get there?
I was very fortunate. When I was growing up, I didn’t have any rules. My mother had multiplexes sclerosis TB and only one lung, and she was in a wheelchair by the time I was four. She resided at the local hospital, where they took care of her. My father was a chef. My sister brought me up. They left home when they were 18 or 20. Then there was just my father, whom I saw late at night. There were no rules. I just did what I wanted to do. I was very creative – earning money, for example. So I would take my red -wheeled bicycle, gather all the bottles from the neighborhood and take them back to the shop to get the money for the bottles to buy the food to feed my cats and discovered that when I did little jobs around people’s homes, they paid me money. My poor father didn’t know anything about this because he was at the hotel. I wanted to buy food for my cats, I wanted to do things, so I learned early on that there is always a way to achieve something, it’s only a question of how! I did a lot of daydreaming. The power of daydreaming is that you come up with solutions. When I was 10 and a half, my father had a car accident, and my mother died a year later, and I moved in with my sister. The fantastic thing about this is that I was always finding a solution to something. I had a lot of experience with reading people. When I was in the hospital with my mother had to find a way of getting her the last piece of cake on the tray. I had to find a way for us to go out. I would ask complete strangers to push my mother several yards and ask somebody else to take over until we reached a cup and kettle for a cup of tea. I found ways of achieving things, and when I went to employment, I found out that I was a bit of emaboric – I always wanted to do things differently. And my employers were always delighted by how much money I made them because I was always finding solutions. However, they were horrified when they were managing me because I was always doing my own thing.
One day I noticed a consultant came in. He came in at 9 o’clock, and at 5 o’clock he left the premises. I was feeling quite astonished that he should leave the premises at 5 o’clock. I turned to my boss and said, “Oh, I noticed that the consultant was leaving at 5 o’clock. And I normally worked until 8-9-10 o’clock because there were so few of us specialists. And he said, “Ah yes, but Sonia, he is from the outside!” “The outside – wow! I would love to be from the outside!”. “Oh, we would never let you go!". And that’s when I learned about language. I noticed that if I added “-ed” to the end of all my words and said, “If he hav'ed decided, I had'ed achiev'ed, If I had'ed been able to leave what would that involve?”. And this is about taking people's imagination to something being an achiever. And when I did that, people started to think differently. So, then my business was born in 1999, and here I am still running it and loving it! Because there is always a way, it is only a question of how.
Why do you do what you do today?
I do it because I can make a difference that not many people can make a difference in. I have the skills thanks to people who are much cleverer than I am – they teach me how to do things. That enables me to make a difference quickly, that can be counted, can be measured and can be relied on. Because if I don’t get the result, they are going to get the money back. What is not to like! It is a win-win situation.
Where are you going? What's your vision?
My vision is to leave a legacy. And that legacy is that there will be a huge number of people whom I have trained over the years who can do what I can do. Why is that? Well, I’ve been taught by some very clever people in my life. I have always surrounded myself with people who are much cleverer than me. And this has enabled me to teach other people how to do things. The social difference is that I am very good at taking something complex like the mind, irrationality, everything that goes on, and making it simple. So that other people can understand it. And that’s what’s important – make what is achievable easy to understand. When people understand how to do something for themselves in their context, in their business, that is magic! Because they believe it is possible when they understand it.
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